{"id":9152,"date":"2026-02-17T13:01:00","date_gmt":"2026-02-17T13:01:00","guid":{"rendered":"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/salon-owner-challenges-stigma-around-men-and-skincare-in-south-asian-communities\/"},"modified":"2026-02-17T13:01:00","modified_gmt":"2026-02-17T13:01:00","slug":"salon-owner-challenges-stigma-around-men-and-skincare-in-south-asian-communities","status":"publish","type":"post","link":"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/salon-owner-challenges-stigma-around-men-and-skincare-in-south-asian-communities\/","title":{"rendered":"Salon owner challenges stigma around men and skincare in South Asian Communities"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2025\/08\/prity-farooq-byline-2_25-1024x427.webp\" alt=\"\" class=\"wp-image-52221\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Bradford beauty salon owner has sparked an important conversation about masculinity and self-care after posting a video challenging the stigma men, particularly South Asian men, face when seeking skincare treatments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prity Farooq, who runs a beauty salon in Bradford, used her latest weekly video diary to address the uncomfortable reality that men are often questioned about their sexual identity simply for wanting facials or skincare treatments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the video, shared with her growing online audience, Prity speaks candidly about how some male clients feel embarrassed or hesitant to book treatments, fearing judgement from friends, family or the wider community. She highlights how outdated stereotypes continue to frame skincare as something \u201conly for women\u201d, leaving men \u2014 especially from South Asian backgrounds \u2014 reluctant to prioritise their skin health.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2026\/02\/prity-mens-skincare-PHOTO-2026-01-26-19-40-18_26-1024x600.webp\" alt=\"\" class=\"wp-image-53341\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLooking after your skin has nothing to do with your masculinity,\u201d Prity says in the video. \u201cMen shouldn\u2019t be made to feel uncomfortable or questioned about who they are just because they want healthy skin.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prity\u2019s comments have resonated widely, prompting discussion around how cultural expectations and rigid ideas of masculinity can discourage men from engaging in basic self-care. She notes that while attitudes are slowly changing, many men still face subtle ridicule or invasive assumptions when they step into a beauty salon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The salon owner has become known for using her platform to open up conversations that are often avoided. Her weekly video diary series regularly blends personal reflections with wider social issues, drawing on real experiences from her work and life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Previous topics have included bullying and beauty standards, including a video about being teased for her eyebrows, a post that struck a chord with many followers who shared similar experiences of being judged for their appearance from a young age.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By addressing these issues openly, Prity says she hopes to normalise conversations around self-image and wellbeing, particularly within communities where such discussions are still seen as taboo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2026\/02\/prity-1000308559_26-647x1024.webp\" alt=\"\" class=\"wp-image-53339\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Skin experts have long stressed that facials and skincare treatments are not cosmetic luxuries but can help manage issues such as acne, pigmentation, shaving irritation and premature ageing, concerns that affect men as much as women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prity believes that changing attitudes starts with visibility and honest dialogue. \u201cIf we don\u2019t talk about it, nothing changes,\u201d she says. \u201cMen deserve the same freedom to look after themselves without shame.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her message has been welcomed by many viewers, with male followers thanking her for addressing an issue they say is rarely acknowledged publicly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As conversations around mental health, masculinity and self-care continue to evolve, Prity Farooq\u2019s voice is adding a local, grassroots perspective, one that challenges stereotypes and encourages a more inclusive understanding of wellbeing. She offers free Counselling for ladies on Wednesdays.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2026\/02\/prity-1000308565_26-668x1024.webp\" alt=\"\" class=\"wp-image-53340 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">  <strong>Free Counselling Appointments \u2013 Every Wednesday\u2028<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>  Call 01274 307040 to book your session\u2028<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>  <a href=\"https:\/\/prityskincare.co.uk\">Prity Beauty &amp; Aesthetic<\/a>, 4 Central Place, Clayton, Bradford, BD14 6AZ<\/strong><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Bradford beauty salon owner has sparked an important conversation about masculinity and self-care after posting a video challenging the stigma men, particularly South Asian men, face when seeking skincare treatments. Prity Farooq, who runs a beauty salon in Bradford, used her latest weekly video diary to address the uncomfortable reality that men are often [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[75,5126,4452],"class_list":["post-9152","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-bradford","tag-mens-skincare","tag-prity-salon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salon owner challenges stigma around men and skincare in South Asian Communities - Asian News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/salon-owner-challenges-stigma-around-men-and-skincare-in-south-asian-communities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salon owner challenges stigma around men and skincare in South Asian Communities - Asian News\" \/>\n<meta property=\"og:description\" content=\"A Bradford beauty salon owner has sparked an important conversation about masculinity and self-care after posting a video challenging the stigma men, particularly South Asian men, face when seeking skincare treatments. 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