{"id":8997,"date":"2025-08-19T09:55:00","date_gmt":"2025-08-19T09:55:00","guid":{"rendered":"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/the-boy-who-grew-up-hunting-gold-in-the-carpet-and-built-one-of-britains-most-glamorous-new-jewellery-brands\/"},"modified":"2026-10-19T07:17:10","modified_gmt":"2026-10-19T07:17:10","slug":"the-boy-who-grew-up-hunting-gold-in-the-carpet-and-built-one-of-britains-most-glamorous-new-jewellery-brands","status":"publish","type":"post","link":"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/the-boy-who-grew-up-hunting-gold-in-the-carpet-and-built-one-of-britains-most-glamorous-new-jewellery-brands\/","title":{"rendered":"The boy who grew up hunting gold in the carpet\u2026 and turned it into a glamorous jewellery empire"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2025\/08\/deepak-bagga-edit_25-869x1024.webp\" alt=\"\" class=\"wp-image-52299\" style=\"width:681px;height:auto\"\/><figcaption class=\"wp-element-caption\">Deepak Bagga, owner of DBS Jewellery<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For most of us, gold is something you glimpse in a shop window. For Deepak Bagga, it was scattered across the carpet of his childhood home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a little boy, he would crouch beneath his father\u2019s workbench, combing through the pile for tiny specks of precious off-cuts.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u201cIt felt like a treasure hunt,\u201d he laughs. \u201cI was six years old, collecting gold shavings from the carpet while my dad worked above me, turning molten bars into the most exquisite jewellery.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That father is Surinder Kumar, a skilled craftsman celebrated for his intricate hand engraving. Today, his legacy lives on in <a href=\"https:\/\/dbsjewellery.co.uk\">DBS Jewellery<\/a>, the glittering brand Deepak has built in his honour. The initials &#8211; DBS &#8211; combine both their names, meticulously engraved on every piece.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2025\/08\/DBS-model-with-numerous-rings_25-814x1024.webp\" alt=\"\" class=\"wp-image-52295\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And what pieces they are &#8211; 22-carat gold bridal sets, statement dress rings, stunning pendants, all encrusted with dazzling stones that catch the light with every movement \u2013 DBS is fast becoming a name to know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With each ring available in ten sizes, from I to R, and delivered free nationwide, the brand is making pure gold glamour feel effortlessly within reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s not just tradition that sets DBS apart. Deepak has brought 22-carat jewellery roaring into the digital age.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harnessing cutting-edge CAD design software alongside his traditional bench training, he creates styles that blend timeless elegance with contemporary flair &#8211; high-end jewellery that no other 22-carat retailer in Britain can match.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2025\/08\/DBS-RINGS-STACK_25-764x1024.webp\" alt=\"\" class=\"wp-image-52296\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And the modern touches don\u2019t stop there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can shop for DBS Jewellery online, spread payments with Klarna and Clearpay, and rest assured that every piece is hallmarked and certified with the Birmingham Assay Office and be safe in the knowledge that DBS Jewellery is also a proud member of the National Association of Jewellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a remarkable journey for a man who only began his formal training in 2013, armed with little more than determination, vision, and the lessons passed down from his father.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSome competitors are still stuck in the past,\u201d he says. \u201cBut consumers today expect flawless jewellery and the ease of having it delivered direct to their door. That\u2019s where DBS stands out.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2025\/08\/DBS-Job-ID-1425-_G6A7590_25-1024x1024.webp\" alt=\"\" class=\"wp-image-52333\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The results speak for themselves. Since launching the website at the end of 2023, DBS has won fans across the UK, and even secured the endorsement of a nationally recognised TV personality, a moment Deepak describes as \u201clike stepping into a dream.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For him, DBS is more than a business, it\u2019s a family legacy reimagined for a new generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m so thankful for everyone who has believed in me,\u201d he says. \u201cThis brand is about more than jewellery &#8211; it\u2019s about honouring history, creating beauty, and building something that lasts.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From childhood \u201cgold hunts\u201d to creating one of Britain\u2019s most exciting new jewellery houses, Deepak Bagga\u2019s story is proof that some treasures are truly timeless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover the DBS collection at <a href=\"https:\/\/dbsjewellery.co.uk\">dbsjewellery.co.uk<\/a><br>DBS Jewellery, Jewellery Quarter, Birmingham, B18 6ND<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most of us, gold is something you glimpse in a shop window. For Deepak Bagga, it was scattered across the carpet of his childhood home. As a little boy, he would crouch beneath his father\u2019s workbench, combing through the pile for tiny specks of precious off-cuts. \u201cIt felt like a treasure hunt,\u201d he laughs. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[4573,4574,4575,148,4576,4577,4578,78,408,81,65,82,4579,86],"class_list":["post-8997","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-22-carat-gold-bridal-sets","tag-22-carat-gold-jewellery","tag-22-carat-gold-rings","tag-birmingham","tag-dbs","tag-dbs-jewellery","tag-dbs-jewellry","tag-lancashire","tag-london","tag-manchester","tag-midlands","tag-national","tag-surinder-bagga","tag-yorkshire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The boy who grew up hunting gold in the carpet\u2026 and turned it into a glamorous jewellery empire - Asian News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/the-boy-who-grew-up-hunting-gold-in-the-carpet-and-built-one-of-britains-most-glamorous-new-jewellery-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The boy who grew up hunting gold in the carpet\u2026 and turned it into a glamorous jewellery empire - Asian News\" \/>\n<meta property=\"og:description\" content=\"For most of us, gold is something you glimpse in a shop window. For Deepak Bagga, it was scattered across the carpet of his childhood home. As a little boy, he would crouch beneath his father\u2019s workbench, combing through the pile for tiny specks of precious off-cuts. \u201cIt felt like a treasure hunt,\u201d he laughs. 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