{"id":7799,"date":"2022-04-27T09:26:00","date_gmt":"2022-04-27T09:26:00","guid":{"rendered":"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\/"},"modified":"2022-04-27T09:26:00","modified_gmt":"2022-04-27T09:26:00","slug":"zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand","status":"publish","type":"post","link":"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\/","title":{"rendered":"Zooming ahead: Aston Martin\u2019s \u2018Racing.Green\u2019 strategy to push its journey to becoming world-leading sustainable ultra-luxury brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aston Martin has hit the accelerator pedal on its journey to becoming a world-leading sustainable ultra-luxury automotive business, with the announcement of an ambitious new sustainability strategy, Racing.Green.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launched on Earth Day, Racing.Green. formalises core principles, aligned with the UN Sustainable Development Goals, that reflect Aston Martin\u2019s established approach to sustainability and sets bold new targets across all aspects of the business with a focus on tackling climate change, creating a better environment and building a stronger, more diverse, and more inclusive company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ultra-luxury British manufacturer has joined a list of ambitious companies committing to act on climate change through membership of the Science Based Targets initiative (SBTi), the global body enabling businesses to set emissions reduction targets in line with climate science.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within the commitments announced in Racing.Green. Aston Martin is targeting Net-Zero emissions from its manufacturing facilities by 2030, with a 30% reduction in supply chain emissions from a 2020 baseline. The company has outlined an ambition to achieve Net-Zero emissions across its entire supply chain by 2039.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new targets build on Aston Martin\u2019s sustainability progress to date, with a 44% reduction in emissions intensity in its UK operations between 2020 and 2021 and 100% renewable energy used across all its UK manufacturing facilities since 2019. A major project will see Aston Martin install more than 14,000 solar panels at its St Athan site in Wales, capable of delivering 20% of the plant\u2019s annual energy demands.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.asianexpress.co.uk\/wp-content\/uploads\/2022\/04\/JourneytoNetZero_22-1024x289.jpg\" alt=\"\" class=\"wp-image-44571\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">100% of waste at Aston Martin is already successfully diverted from landfill, with a target to eliminate all plastic packaging waste at Aston Martin within three years. The Racing.Green. strategy also targets the reduction of water consumption by 15%, maximisation of sustainable materials and enhancement of biodiversity across all sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Renowned for its product longevity, exclusivity and hand-built craftsmanship, Aston Martin has manufactured fewer than 109,000 cars in its 109 year history \u2013 with 95% of these highly treasured cars estimated to be still on their journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability principles will also be embedded into Aston Martin\u2019s future product strategy, including a clear roadmap to electrification. Aston Martin is developing alternatives to the internal combustion engine, with its first plug-in hybrid &#8211; the mid-engine supercar Valhalla \u2013 to commence deliveries in early 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aston Martin\u2019s first battery electric vehicle is targeted for launch in 2025, and by 2026, all new Aston Martin product lines will have an electrified powertrain option. Aston Martin plans for its entire core portfolio of GT sports cars and SUVs to be fully electrified by 2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of innovative sustainable materials in Aston Martin cars is also being expanded, including exploring the use of green aluminium alloy &#8211; manufactured using 100% renewable energy &#8211; and leather-free vegan interior options, to provide greater customer choice and reduce environmental impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of its Diversity, Equality and Inclusion strategy, Aston Martin is targeting 25% of all leadership roles to be filled by women within the next five years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aston Martin has hit the accelerator pedal on its journey to becoming a world-leading sustainable ultra-luxury automotive business, with the announcement of an ambitious new sustainability strategy, Racing.Green. Launched on Earth Day, Racing.Green. formalises core principles, aligned with the UN Sustainable Development Goals, that reflect Aston Martin\u2019s established approach to sustainability and sets bold new [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[196],"tags":[567,568,569,570,571],"class_list":["post-7799","post","type-post","status-publish","format-standard","has-post-thumbnail","category-motors","tag-aston-martin","tag-electric-aston-martin","tag-net-zero-emissions","tag-racing-green","tag-supercar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zooming ahead: Aston Martin\u2019s \u2018Racing.Green\u2019 strategy to push its journey to becoming world-leading sustainable ultra-luxury brand - Asian News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zooming ahead: Aston Martin\u2019s \u2018Racing.Green\u2019 strategy to push its journey to becoming world-leading sustainable ultra-luxury brand - Asian News\" \/>\n<meta property=\"og:description\" content=\"Aston Martin has hit the accelerator pedal on its journey to becoming a world-leading sustainable ultra-luxury automotive business, with the announcement of an ambitious new sustainability strategy, Racing.Green. Launched on Earth Day, Racing.Green. formalises core principles, aligned with the UN Sustainable Development Goals, that reflect Aston Martin\u2019s established approach to sustainability and sets bold new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Asian News\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-27T09:26:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp26.cmswebdeveloper.com\/asian-news\/wp-content\/uploads\/2026\/07\/AstonMartinValhalla_22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andleeb Hanif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andleeb Hanif\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\\\/\"},\"author\":{\"name\":\"Andleeb Hanif\",\"@id\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/#\\\/schema\\\/person\\\/d19f105b389a6d41b85a35ad68d098b9\"},\"headline\":\"Zooming ahead: Aston Martin\u2019s \u2018Racing.Green\u2019 strategy to push its journey to becoming world-leading sustainable ultra-luxury brand\",\"datePublished\":\"2022-04-27T09:26:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\\\/\"},\"wordCount\":493,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/AstonMartinValhalla_22.jpg\",\"keywords\":[\"Aston Martin\",\"electric aston martin\",\"net zero emissions\",\"racing green\",\"supercar\"],\"articleSection\":[\"Motors\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\\\/\",\"url\":\"https:\\\/\\\/wp26.cmswebdeveloper.com\\\/asian-news\\\/zooming-ahead-aston-martins-racing-green-strategy-to-push-its-journey-to-becoming-world-leading-sustainable-ultra-luxury-brand\\\/\",\"name\":\"Zooming ahead: Aston Martin\u2019s \u2018Racing.Green\u2019 strategy to push its journey to becoming world-leading sustainable ultra-luxury brand - 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